You can reach me at kelly@kellybutler.com or
(312) 860-1682. And my AIM screen name is kellyscopy.

Sony Cybershot

This campaign was a finalist in the 2007 Young Guns competition and featured in the Spring 2008 issue of CMYK magazine.







































Copywriter: Kelly Butler
Art Director: Natalie Scoles

Charles Schwab

The monocle in this ad is see-through and perforated so you can tear it out for a fun costume.






















This ad has a removable six-page booklet of translations and investment terms.






















This ad features a country club card that’s removable so you can carry it in your wallet and impress your friends.






















This microsite has several interactive features to get young professionals comfortable interacting with Schwab so they will start investing. "Rich-to-English" dictionary translates words into stereotypical phrases rich people use. "Choose Your Look" lets you download a picture to dress in fancy attire.

















This section of the microsite features a "Future Lifestyle" calculator. By answering several simple lifestyle and investment questions the, site will create an online world that reflects your future according to your
investment choices.

















Signs would be placed on fountains in malls encouraging people to think about how they can invest even the smallest amounts of money.

Copywriter: Kelly Butler
Art Director: Natalie Scoles

Tonka Microsite

This microsite allows parents to help their children customize their Tonka trucks. They select the truck model and can the choose from a number of different stickers. They can then print the stickers out and put them on each truck.






































Copywriter: Kelly Butler
Art Director: Kellar Williams

Shout Wipes

Print ads (coffee and burger)








































Ambients (wine store and pizza box)








































Copywriter/Art Director: Kelly Butler

Purina Dog Food

Like the outdoor boards, this banner speaks to dogs directly using the sounds of dinner. Sounds include food hitting the bowl and dog eating food.






Copywriter: Kelly Butler
Art Director: Natalie Scoles/Emilia Cisowska

Whole Foods

Print ads






























































Web banner
This Web banner allows people to put the pictures of specialty ingredients into a shopping bag. When they do, the name of the ingredient pops up and they are given the option to go to wholefoods.com to download a printable recipe and shopping list.




















Copywriter/Art Director: Kelly Butler

Resume

Campaigns that didn't make my final book, but I still like

Garmin (print)



























































Copywriter: Kelly Butler
Art Director: Natalie Scoles


Folgers (print/ambient/banner)



















































Copywriter: Kelly Butler
Art Director: Kellar Williams